The launch of ERTH.com was a lengthy process that was particularly exciting because of the nature of the product and the company’s mandate. The project began with a year-long negotiation to obtain the four-letter .com domain “ERTH.com”. This was integral to establishing the brand’s unique voice, its bold and simplistic nature and commitment to modern and innovative design in homebuilding with a healthy edge.

The first phase included a bold and eye-catching landing page that highlights the company’s mission statement; giving visitors a clear and immediate idea of the company’s healthy homes mandate and distinguishing them from other builders with a focus on indoor health as well as green building and design. Interested parties are able to register, and are asked to specify their reason for interest by selecting from a number of specific options. This ensures ERTH’s database is well organized and the most appropriate content is delivered to their contacts as the company continues to grow. The personalized thank you page and email then offers a message from the company’s founder.

We’re excited to continue to work with ERTH on the next phase of their website as this exciting new home building brand continues to grow and establish themselves as a pioneer in the healthy homes industry.

The PACE Developments Golf Tournament for Sick Kids Landing page was a new spin on a common issue when dealing with event-based data collection and payments. The event landing page was a custom design and development, including event branding and logo, and it’s unique PayPal integration gave guests the ability to fill in everything they need to register in one visit.

Guests could register up to 6 golf players at once, select whether each player wants to participate in the golf tournament or just dinner, select meal types as well as select a shirt size for each player. Each order is calculated according to the unique selections and the PayPal integration allows guests to check out immediately.

On the back-end, each order is organized for easy management and reporting. We are pleased to say that the one-stop design of the landing page resulted in a highly successful checkout ratio and even more importantly, the event was a huge success, raising over $100,000 for Sick Kids.

Similarly to all the websites New Street Media creates, The Landeal Group website was a custom UI/UX design and development, ensuring a completely unique design and aesthetic that enhances the company’s brand and message. The goal for this website was to elevate the brand with a modern design and encourage ease of use with a functional and intuitive layout in order to position Landeal Group as a leading land acquisition team in Toronto. We used simple animated gestures to our advantage in order to highlight achievements in an impactful and sophisticated way throughout the website.

The properties page gives interested parties a look at each plot of land Landeal has managed with high-quality aerial photography in a unique grid/gallery design. Below, relevant information including walk, transit and bike scores as well as an interactive amenities map unite with neighborhood photography to give visitors a comprehensive look at each property in a visually appealing and easily digestible way.

Behind the scenes, a custom backend gives Landeal in-depth properties portfolio management. Landeal staff have the ability to add and edit all properties, images, amenities and other relevant details without in a simple intuitive properties manager. The website was met with a positive response from users, who found the interface easy to use, visually pleasing and enjoyed the ease of finding information they needed including services offered and information about the company’s history and process.